Monday, November 3, 2014

Murrindindi Shire Council WINS Tourism Victoria’s Local Government Award for Tourism.


The Tfs were very proud last week to find out about this award presented our local government Tourism and Economic team.

From councils media release:

"A very proud Murrindindi Shire Council last week won Tourism Victoria’s Local Government Award for Tourism.

The gala awards evening was held on 27 October at the Melbourne Convention and Exhibition Centre, and was attended by 900 tourism and event industry leaders and professionals.  The event was opened by the Hon Louise Asher, Minister for Tourism and Major Events.

Victorian Tourism Industry Council Chief Executive Dianne Smith said “the Victorian Tourism Awards are a wonderful way of showcasing business excellence, as well as the depth and breadth of products and experiences in our state”.

Speaking shortly after the exciting win, Economic Development Portfolio Spokesperson Councillor Christine Challen said that while she knew Council was a strong contender for the award given the hard work that had been done in working with industry stakeholders to increase tourism in the Shire, it was still a great surprise to be named winner.

“This category is open to all 79 councils from across the state, many of which have fantastic natural and built attractions and offer a wide range of activities and events”.

“As locals and visitors to Murrindindi Shire know, our region has a vast range of attractions and natural beauty, which goes some way to ensuring that we do well in the tourist attraction stakes. It also speaks volumes for our collaborative practices.

However this award also recognizes the hard work Council’s Economic Development and Tourism Department has done with local tourism operators and Council’s business and tourism partners to capitalize on these natural advantages, including a comprehensive program of events and tourism development initiatives over the past 12 months”, said Cr Challen.

Murrindindi Shire Council CEO Margaret Abbey added that it was particularly rewarding to see the hard work Council and the industry had put into its tourism activities recognized and acknowledged in such a public way.  

“Murrindindi Shire Council is a small rural Council and it is wonderful to see it punching above its weight by taking out this prestigious award.   It’s a significant reminder to the community of the wide range of activities in which Council is engaged.  We’re so much more than just rates, roads and rubbish!” said Ms Abbey.

The key theme of Council’s award submission was “Getting Better Outcomes through Collaboration and Building Relationships”.  Council has developed key strategic partnerships with local, state and regional organisations and been successful in attracting funding to facilitate an extensive range of activities.  Strong links have been forged with Murrindindi Incorporated, the peak business body in the Shire, as well as with the local business and tourism bodies in each of the major towns. Add to this, close working relationships with state government departments including, Regional Development Victoria and Tourism Victoria, regional tourism peak bodies and neighbouring Councils.

Just a few of the outcomes of these collaborations include the commissioning of a purpose-built accredited Visitor Information Centre in Yea; branding and marketing initiatives for the Great Victorian Rail Trail; participation in a wide range of activities as part of the Goulburn River Valley Tourism collective and completion of numerous valuable projects through the Marysville and Surrounds Tourism and Events Program in collaboration with Yarra Ranges Tourism.

“Council is looking forward to continuing to work alongside tourism businesses and its partners with the common goal of growing tourism and the economic benefit this brings to the community of Murrindindi Shire,” added Cr Challen."

Go team Murrindindi we say! Congratulations and we are so proud to live in our shire.





Picture left to right: 
Murrindindi Shire Council’s Team - Lisa Wallace, Economic Development and Tourism Manager Bob Elkington, Council CEO Margaret Abbey, Sarah Light, Julie Blyth and Councillor Christine Challen

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